00598naa#a2200181#i#450# EN\URAL'SKIY GOSUDARSTVENNYY AGRARNYY UNIVERSITET\bibl\20972 20241104082321.1 2309-7671 20180101b2018####ek#y0engy0150####ca RU The essence, positioning and branding Journal article Ekaterinburg Ural State Agrarian University 2018 0 с. Journal article local Экономика. Экономические науки. 33 Kulikova E S Semenyuk K. S. usau.editorum.ru