Marketing activities in agriculture

Voronin Boris Aleksandrovich; Chupina Irina Pavlovna; Voronina Yana Viktorovna; Fateeva Natal'ya Borisovna

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MARKETING ACTIVITIES IN AGRICULTURE

Section: "ECONOMY AND MANAGEMENT OF SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT OF AGRICULTURE»

Proceedings: COLLECTION OF MATERIALS OF SCIENTIFIC AND PRACTICAL INTERNATIONAL CONFERENCE

UDK 63 Сельское хозяйство. Лесное хозяйство. Охота. Рыбное хозяйство GRNTI 68.01 Общие вопросы сельского хозяйства

Voronin Boris Aleksandrovich ¹

Chupina Irina Pavlovna ²

Voronina Yana Viktorovna ³

Fateeva Natal'ya Borisovna ⁴

Author and publication information

Authors:

1. Ural'skiy gosudarstvennyy agrarnyy universitet (kafedra upravleniya i prava, zav. kafedroy)
employee

2. Ural State University (Department of Philosophy, Professor)
employee

3. Ural'skiy gosudarstvennyy agrarnyy universitet (kafedra upravleniya i prava, starshiy prepodavatel')
employee

4. Ural'skiy gosudarstvennyy agrarnyy universitet (kafedra upravleniya i prava, starshiy prepodavatel')

Type:

Сonference article

Published:

17.05.2018

Subject area:

UDK 63 Сельское хозяйство. Лесное хозяйство. Охота. Рыбное хозяйство
GRNTI 68.01 Общие вопросы сельского хозяйства

Language:

Russian

Keywords:

APK, marketing, agromarketing, marketingovaya deyatel'nost' v APK.

Abstract and keywords

Abstract (English):
Marketing - eto rynochnaya koncepciya upravleniya proizvodstvenno-sbytovoy i nauchno-tehnicheskoy deyatel'nost'yu firm i predpriyatiy, napravlennaya na izuchenie predprinimatel'skoy sredy, rynka, konkretnyh zaprosov potrebiteley, orientaciyu na nih proizvodimyh tovarov i uslug i poluchenie v rezul'tate etogo maksimal'noy pribyli[1]. V stat'e rassmatrivaetsya sostoyanie i razvitie agromarketinga.

Keywords:
APK, marketing, agromarketing, marketingovaya deyatel'nost' v APK.

References

1. V.A. Klyukach, D.A. Loginov Marketing v agropromyshlennom komplekse. M. Kolos. 2012.s.16.

2. Andreychikov A.V. Sistemnyy analiz i sintez strategicheskih resheniy v innovatike: osnovy strategicheskogo innovacionnogo menedzhmenta i marketinga. - M.: KD Librokom. 2012. 248 c.

3. Kotler F. Osnovy marketinga - M.: Vil'yams. 2016. 752 c.

4. Mitin A. N., Voronin B. A. Pravovye i organizacionnye aspekty gosudarstvenno - chastnogo partnerstva v ekonomike i agrarnoy sfere Rossiyskoy Federacii // Pravo i gosudarstvo: teoriya i praktika. 2016. № 4. S. 107.

5. Morozov Yu.V. Osnovy marketinga: Uchebnoe posobie. - M.: Dashkov i K. 2016. 148 c.

6. Chupina I. P. Institut gosudarstvennogo regulirovaniya APK v RF // Upravlenec». - Izd - vo URGEU - SINH. 2012. № 1 - 2 (29 - 30). S. 18 - 23.

7. Ralph S. Marketing Definitions: Glossary of Terms. - Chicago: American Marketing Association, 2010. P. 15.

8. Telberg Val. G / Russian-English Glossary of Economic and Trade Terms. - N.Y.: Telberg Book Corp., 2015. P. 163.

9. Brenson R.E., Norwell D.G. Agricultural Marketing. - Iowa: Iowa University Press, 2011.

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