Abstract. The author presented the results of scientific developments of data transformation when performing certain tasks (inventory, sale of grain to the population) by a visiting employee using a mobile application. The purpose of the study is to develop theoretical provisions and practical recommendations to ensure the solution of economic problems of the functioning of small and medium-sized businesses of the agro-industrial complex using a mobile application. Methods. In the course of the study, general scientific methods of theoretical and empirical knowledge were used: analysis and synthesis, monographic, basic array, design-constructive, deduction and induction, economic-statistical and economic-mathematical methods (comparison, summary and grouping, tabular, graphic). Experimental method, practical modeling, including conducting a statement experiment, analysis and generalization of the obtained data. Results. The development of small and medium-sized agricultural enterprises as a socio-economic phenomenon affects many objects and generates certain connections between them, which allows us to consider small and medium-sized businesses from the point of view of systematic analysis. The conceptual interest and capabilities of agricultural producers in a system approach to human resources management with optimization of the main technological process management system will allow achieving an effective result of activities in the innovative environment of the organization. The results of research work can serve as a theoretical and practical basis for the activities of owners, leaders of small and medium-sized businesses in order to improve the process of digitalization of agricultural production; for the activities of state authorities – support for the development of small and medium-sized businesses with the aim of economic growth of the country; for investors – assessment of investment opportunities in the agro-industrial complex. Scientific novelty. A mechanism has been developed to optimize and improve the efficiency of production processes; attracting domestic and foreign investments in the development of industries of the agro-industrial complex. Feeding the country is a great mission, fulfilling it one of the main components of national security and preserving the integrity of the country. The undisputed priority will be interest in an effective, balanced production process, innovative and technical development and digitalization of agriculture.