Abstract. Currently, the need for the formation of a digital economy and society is recognized at all levels of government, and digital technologies are considered as one of the key drivers of sustainable economic development. In accordance with the departmental project “Digital Agriculture”, the urgent task of the development of the agro-industrial complex (AIC) is a strategic breakthrough through the introduction of digital technologies that can significantly increase the effectiveness of most production processes. The purpose of the article: the development of methodology and the development of a methodology for a comprehensive assessment of the effectiveness of the implementation and functioning of the regional digital platform of the agro-industrial complex. Research methods: scientific and theoretical generalization of existing approaches and methods for assessing key parameters of digitalization processes in the agro-industrial sector. The statistical data for Russia and the Novgorod Region for 2022, as well as the planned and reporting indicators of the priority regional project “Digital Agriculture” used in the author's methodology based on the conceptual triad of economic efficiency assessment, serve as an information source of the study. The scientific novelty of the research lies in the formation of an original approach to the development of tools and methods for the comprehensive assessment of digital transformations in the agro-industrial complex, which allow identifying directions for the growth of economic and managerial efficiency of the functioning of agricultural industries in a new digital formation. Research results. The author’s scheme of the regional digital platform of the agro-industrial complex is presented on the example of the Novgorod region, the methodology for assessing the allocation benefits from the consistent involvement of all subjects of the agro-industrial complex in a single digital space is developed, taking into account the specifics of their activities and readiness for digital transformation. A methodology has been developed for a comprehensive assessment of the effectiveness of the implementation and functioning of the regional digital platform, which allows timely identification of “weak links” in individual modules and elements of the digital platform of the agro-industrial complex and promptly eliminate them, which can be especially useful for making strategically correct management decisions.
digitalization, digital platform, regional agro-industrial complex, economic efficiency, efficiency, managerial efficiency
1. Hrytsiuk P., Parfeniuk O., Shevchenko I. The logistic dynamics of population growth as a prerequisite for global sustainable development // IOP Conference Series: Earth and Environmental Science. 2023. Vol. 1126. Article number 012030. DOI:https://doi.org/10.1088/1755-1315/1126/1/012030.
2. Skvorcov E. A., Skvorcova E. G. Neobhodimost' innovacionnogo razvitiya sel'skogo hozyaystva na osnove primeneniya robototehniki // Vestnik VNIIMZh. 2016. № 1 (21). S. 85-90.
3. Gololobova S. N., Bakin I. A. Klyuchevye momenty sozdaniya cifrovoy platformy dlya APK // Agrarnaya nauka - sel'skomu hozyaystvu: sbornik materialov XVII Mezhdunarodnoy nauchno-prakticheskoy konferencii. Barnaul, 2022. Kniga 2. S. 29-30.
4. Musina D., Yangirov A., Kharitonov S. Improvement of business processes of subjects of the agro-industrial complex through a digital platform // IOP Conference Series: Earth and Environmental Science. 2022. Vol. 949. Article number 012023. DOI:https://doi.org/10.1088/1755-1315/949/1/012023.
5. Arykbaev R. Organization of a single digital platform for agro-industrial and fisheries complexes // Economic Analysis: Theory and Practice. 2022. Vol. 21. Pp. 2041-2059. DOI:https://doi.org/10.24891/ea.21.11.2041.
6. Kuzovkova T. A., Salyutina T. Yu., Kuharenko E. G. Metodicheskie osnovy i rezul'taty integral'noy ocenki cifrovogo razvitiya ekonomiki i obschestva [Elektronnyy resurs] // Elektronnyy nauchnyy zhurnal «Vek kachestva». 2019. № 3. S. 106-122. URL: http://www.agequal.ru/pdf/2019/319007.pdf (data obrascheniya: 18.02.2023).
7. Ognivcev S. B. Koncepciya cifrovoy platformy agropromyshlennogo kompleksa // Mezhdunarodnyy sel'skohozyaystvennyy zhurnal. 2018. № 2 (362). S. 16-22. DOI:https://doi.org/10.24411/2587-6740-2018-12019.
8. Rada A. O., Fedulova E. A., Kosinskiy P. D. Razrabotka metodiki ocenki effektivnosti vnedreniya cifrovyh tehnologiy v agropromyshlennom komplekse // Tehnika i tehnologiya pischevyh proizvodstv. 2019. T. 49. № 3. S. 495-504. DOI:https://doi.org/10.21603/2074-9414-2019-3-495-504.
9. Parker G. G., Van Alstyne M. W., Choudary S. P. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W. W. Norton & Company, 2016. 352 p.
10. Shuyu Y., Yirong D., Xiao Z. Research and Application of Agricultural Internet of Things Technology in Intelligent Agriculture // Journal of Physics: Conference Series. 2021. Vol. 1769. Article number 012020. DOI:https://doi.org/10.1088/1742-6596/1769/1/012020.
11. Srilakshmi A., Jeyasheela R., Sekar K.R., Manikandan R. A Comparative study on Internet Of Things (IoT) and its applications in Smart Agriculture // Pharmacognosy Journal. 2018. Vol. 10 (2). Rr. 260-264. DOI:https://doi.org/10.5530/pj.2018.2.46.
12. O Strategii social'no-ekonomicheskogo razvitiya Novgorodskoy oblasti do 2026 goda: Zakon Novgorodskoy oblasti ot 04 aprelya 2019 goda № 394-OZ [Elektronnyy resurs]. URL: http://docs.cntd.ru/document/553230534 (data obrascheniya: 16.04.2023).
13. Cifrovye tehnologii na sluzhbe sel'skogo hozyaystva i sel'skih rayonov: spravochnyy dokument / N. M. Trendov, S. Varas, M. Czen. Rim: Prodovol'stvennaya i sel'skohozyaystvennaya organizaciya Ob'edinennyh Naciy, 2019. 19 s.
14. Gawer A. Bridging Differing Perspectives on Technological Platforms: Toward an Integrative Framework // Research Policy. 2014. Vol. 43. No. 7. Pp. 1239-1249.
15. Evans P. C., Gawer A. The rise of the platform enterprise. A global survey // The Center for Global Enterprise. 2016. No. 1. Pp. 4-28.
16. Kray K. F., Hadzhieva M. I. Ekonomicheskaya effektivnost' vnedreniya innovacionnyh tehnologiy v sel'skoe hozyaystvo v epohu skvoznoy cifrovizacii // Izvestiya Kabardino-Balkarskogo nauchnogo centra RAN. 2020. № 6 (98). S. 155-164. DOI:https://doi.org/10.35330/1991-6639-2020-6-98-155-164.
17. Kuzovkova T. A., Sharavova O. I., Kuzovkov A. D., Sharavova M. M. Znachenie platformennogo biznesa i metodicheskie osnovy izmereniya sinergii effektivnosti cifrovyh platform // RISK: Resursy, Informaciya, Snabzhenie, Konkurenciya. 2022. № 1. S. 82-91.
18. Rukovodstvo po cifrovoy transformacii proizvodstvennyh predpriyatiy [Elektronnyy resurs]. URL: https://assets.fea.ru/uploads/nticenter/112019/Rukovodstvo_po_cifrovizacii_proizvodstvennyh_predpriyatij.pdf (data obrascheniya: 15.04.2023).
19. Byulleteni o sostoyanii sel'skogo hozyaystva (elektronnye versii) [Elektronnyy resurs]. URL: https://rosstat.gov.ru/folder/11110/ document/13277 (data obrascheniya 15.04.2023).
20. Regiony Rossii. Social'no-ekonomicheskie pokazateli. 2022: Stat. sb. Moskva: Rosstat, 2023. 1023 s.
21. Kal'kulyator sroka vozvrata i rentabel'nosti investiciy v kiberfizicheskie sistemy [Elektronnyy resurs]. URL: http://assets.fea.ru/uploads/nticenter/112019/Kalkulyator_RoCPS.xlsx (data obrascheniya: 19.04.2023).
