Abstract and keywords
Abstract (English):
Novym podhodom predstavlennym avtorom yavlyaetsya formirovanie ekologicheski orientirovannogo biznesa na osnove koncepcii razrabotki produktov novogo pokoleniya (NGP). V stat'e predstavleny rekomendacii po ispol'zovaniyu sistemnogo podhoda v razrabotke meropriyatiy v oblasti tovarnoy politiki, gde akcent delaetsya na innovacionnye resheniya i sovremennyy vzglyad na zhiznennyy cikl ekologicheskogo tovara. A takzhe predlagaetsya ispol'zovat' opyt stran ES v oblasti akademicheskogo predprinimatel'stva (ASO), chto pozvolyaet rasshiryat' sferu innovaciy.

Keywords:
ekologicheskie tovary, produkty novogo pokoleniya, ekologicheskiy biznes, innovacii, akademicheskoe predprinimatel'stvo
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